Fortunately I had a pop-up stand from my last business enterprise and I've been able to get it from the garage and clean it up for Highland Charge duty! Some good memories on the old image of the companies of the European ATM Support Group - Raytheon, Selex, Cranfield Aerospace and a dozen others. Its a long story but the European Commission's SESAR Programme changed the dynamic of that marketplace and if you were not in SESAR - only crumbs were left!EV Matters gets the legacy and now we need a popup for Highland Charge and this is what I've submitted to Macro Graphics - our sponsor for the WAVE car graphics (but not Highland Charge)!
So this is what I've drafted - It is the most creative I can be - its unfortunate that these things are 'one shot' only!
Event Planning
Some of the afternoon was spent on 'event planning'. As I've said yesterday - there are issues with getting access to shopping centres and my only real hope of getting good returns (per stop) is to position the car a suitable events. Some I've arranged myself, but others have come by invitation. certainly they are giving major milestones and very much conditioning the route and timing. Here is a summary of these events as at 27 Apr 14:
Day-2: Wednesday, 9 Apr 14 - Fleet World 2104
We've been invited to mount a stand at Fleet World 2014, during which all the car manufactures with EV products, will be itching their latest and greets offering!
Our objective - fund raising for Help for Heroes.
More info in this link: Fleet World 2014
Day-3: Thursday, 10 Apr 14 - Z-CARS Manufacturing
For the WAVE Trophy event, EV Matters is partnered with Green Motorsport Ltd - the chassis of their light-weight utility vehicle is made, near Hull, by an renowned sauté-engineering company known as ZCars! (Cue music!)
Our objective- to do a photo-call as a basis for a full feature article as part of our PR service to the Team Green Motorsport sponsors.
More info in this link: ZCars - racing car maker
Day-4: Friday, 11 Apr 14 - 6th Stakeholders Forum
The Transport consultancy company E-cosse is staging an event, on behalf of Transport Scotland, that seeks to brief the business community on the potential for investing in EVs.
Our objective - photo-call + fund raising for Help for Heroes.
Day-14: Monday, 21 Apr 14 - Loch Fyne Oysters
No vist to the West Coast of Scotland could
even be considered as to be complete without paying homage to the gastronomic delight
of Loch Fyne Oysters. Located at the
head of the clear, fertile waters loch of the same name – they are peerless in the
application of the very highest quality and environmental standards through the
whole life cycle - right through to their customers’ platter!
Loch Fyne pride themselves on their
provenance, quality and sustainability.
Our objective - photo-call + fund raising for Help for Heroes.
More info in this link: Loch Fyne Oysters Ltd
Day-18/19: Friday/Saturday, 25-26 Apr 14 - Green Fleet Scotland 2014
This event is similar to the Fleet World, but in another region. EV Matters/ Green Motorsport has been given a stand to display our WAVE car or cars. At this moment in time Green Motorsport is unable to confirm the availability of the light-utility EV - as the proving and testing is still in progress. However, an assurance has been give to the organisers of Green Fleet that, if not in Apr 14, certainly we would exhibit at a later show.
EV Matters is also in receipt of an invitation from the Scottish Minister for Transport and Veterans, Keith Brown MSP, to make a photo-call with the Minister to publicise the Highland Charge.
Our objective - photo-call + fund raising for Help for Heroes.
More info in this link: Green Fleet Scotland - 2014
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